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SHANNA SCOTT PR & EVENTS PRESENTS

SUMMER OF SALES: EXPERIENCE EVENTS EDITION

Summer of Sales

Summit

Master the Art of Selling Through Live Event Experiences

Intelligent Marketing · Sophisticated Experiences · Mass Sales
Where Coaches, Experts, Entrepreneurs & Business Owners with Premium and Luxury Brands
Learn to Sell High-Ticket Offers Through Live Experiences
◆ 3-Day Virtual Summit   ◆ July 21, 22 & 23, 2026   ◆ Complimentary Registration
Want the replays + the Summer of Sales Workbook? Upgrade to the VIP Experience for just $97 →

Speaker Line Up

Three Days. Three Disciplines.
One Revenue-Generating Ecosystem.

Every session, speaker, and strategy falls under one mission-critical pillar.

July 21

Intelligent Marketing

Yolanda K. Churchwell
Shanel Evans
Dr. Shadé Y. Adu
Ashlee Record
DeKesha Williams

Speakers

July 22

Sophisticated Experiences

Paige Stapleton & Brian Stark
Shanna M. Scott
Patrice Garrison
Amanda Kijek
Myown Holmes

Speakers

July 23

Mass Sales

Brian K. McNeill
Jim Padilla
Che Brown
Melinda F. Emerson
Shanna M. Scott

Speakers

WELCOME TO THE SUMMIT

HOW TO TUNE IN

The Summer of Sales Summit runs July 21–23, with each day built around one pillar: Intelligent Marketing, Sophisticated Experiences, and Mass Sales.

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  • Each day features five speaker sessions: pre-recorded interviews between Shanna M. Scott and that day's featured expert. ​
     

  • Join Shanna M. Scott live each day at 10 AM and 1 PM EST to open and close the day's conversation in real time. All sessions are removed at midnight each day.
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  • Missed a session or want to keep watching after the Summit? Upgrade to VIP for full replay access, the Summer of Sales Workbook and more!

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Live Help Desk

If something isn't working, or you just have a quick question, you don't have to sort it out alone.

 

Connect live with a member of our team on Zoom, and we'll walk you through it in real time.

Available from 9 AM to 6 PM EST.

DAY ONE

Intelligent Marketing

Fill the room before you ever open the doors. Learn how to position, promote, and pre-sell your live event so the right people don't just hear about it. They can't wait to be there.

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Topics Include:

  • Event Positioning & Messaging

  • Audience Building & Lead Generation

  • Pre-Event Marketing Sequences

  • ​Social Proof & Visibility Strategy

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Host- Shanna Scott

Welcome to the Summer of Sales Summit -Live

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Shanel Evans

AI Activation to Drive Profitable Events

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Ashlee Record

Stop Selling the Event: The Messaging Shift That Increases Registrations

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Yolanda Churchwell

Scale Your Revenue Without Scaling Your Workload

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Dr. Shade Adu

Butts in Seats Blueprint: Marketing Strategies to Fill Your Live Events

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DeKesha Williams

How To Monetize Webinars In Any Industry

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Host- Shanna Scott

Day One Wrap Up

UPGRADE YOUR EXPERIENCE

The Summer of Sales VIP Experience

This summit is complimentary. But if you want to take the experience further, the VIP upgrade gives you everything you need to revisit, implement, and execute.

Full Session Replays

Lifetime access to every session across all three days

Summer of Sales Workbook

A comprehensive guide with frameworks, worksheets, and action plans

Profitable Live Event AI

Get hands-on access to a strategic AI tool for building offers, messaging, and timelines 

$97

One-time investment. Unlimited replay access. Invaluable knowledge.

Stay Connected

Join Our Facebook Group

  • Facebook

DAY TWO

Sophisticated Experiences

Design an event experience so intentional, so immersive, that your attendees don't just show up. They lean in, they connect, and they trust you enough to buy.

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Topics Include:

  • Experience Design & Flow

  • Attendee Journey Mapping

  • Engagement & Immersion Tactics

  • Building Trust Through Environment

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Paige Stapleton & Brian Stark

Built to Be Bought: The 6 Things Every High-Ticket Offer Needs to Sell

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Patrice Garrison

From Attendees to Advocates: Building Momentum Before, During, and After

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Myown Holmes

​The Funnel Before the Room: Your Lead-To-Live Event Sales Blueprint

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Shanna M. Scott

Using Events and Experiences to Turn Your Audiences Into Paying Clients

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Amanda Kijek

The Peaceful Way to Sell (1-to-Many): The 5 Phases Required

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Host- Shanna Scott

DAY TWO WRAP UP

DAY THREE

MASS SALES

Close from the stage, the room, and the follow-up. Learn the frameworks that turn a powerful event experience into a predictable, repeatable sales engine that scales your business.​

Topics Include:

  • Offer Design & Pricing for Events

  • Conversion Frameworks & Sales Flow

  • Follow-Up & Post-Event Sales Systems

  • Scaling Events as a Business Model

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Brian K. McNeill

Why They Will Say Yes to Your Offer... and Why They Will Not
 

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Che Brown

How to Build a 7-Figure Sales Team Without Spending One Dime

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Jim Padilla

Sales First, Everything Else Second

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Melinda F. Emerson

How to Hire A Salesperson For Your Event

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Host- Shanna Scott

DAY THREE WRAP UP

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