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SHANNA SCOTT PR & EVENTS PRESENTS
SUMMER OF SALES: EXPERIENCE EVENTS EDITION
Summer of Sales
Summit
Master the Art of Selling Through Live Event Experiences
Intelligent Marketing · Sophisticated Experiences · Mass Sales
Where Coaches, Experts, Entrepreneurs & Business Owners with Premium and Luxury Brands
Learn to Sell High-Ticket Offers Through Live Experiences
◆ 3-Day Virtual Summit ◆ July 21, 22 & 23, 2026 ◆ Complimentary Registration
Want the replays + the Summer of Sales Handbook? Upgrade to the VIP Experience for just $97 →
THE PURPOSE
Your Events Should Be Your Most Powerful Sales Engine
You already know that something special happens when you bring the right people into a room. The energy shifts. Trust builds faster. Decisions happen in real time.
But here's what most entrepreneurs miss: hosting an event and hosting a profitable event are two completely different things.
The Summer of Sales Summit exists because your retreats, masterminds, workshops, summits, conferences, and masterclasses should not just inspire. They should convert. Every seat filled, every experience delivered, and every offer made should be part of a revenue-generating ecosystem that grows your business long after the event ends.
This is where you stop guessing and start building events that sell.
THE THREE PILLARS
Three Days. Three Disciplines.
One Revenue-Generating Ecosystem.
Every session, speaker, and strategy falls under one mission-critical pillar.
01
PILLAR ONE
Intelligent Marketing
Fill the room before you ever open the doors. Learn how to position, promote, and pre-sell your live event so the right people don't just hear about it. They can't wait to be there.
TOPICS INCLUDE
Event Positioning & Messaging
Audience Building & Lead Generation
Pre-Event Marketing Sequences
Social Proof & Visibility Strategy
02
PILLAR TWO
Sophisticated Experiences
Design an event experience so intentional, so immersive, that your attendees don't just show up. They lean in, they connect, and they trust you enough to buy.
TOPICS INCLUDE
Experience Design & Flow
Attendee Journey Mapping
Engagement & Immersion Tactics
Building Trust Through Environment
03
PILLAR THREE
Mass
Sales
Close from the stage, the room, and the follow-up. Learn the frameworks that turn a powerful event experience into a predictable, repeatable sales engine that scales your business.
TOPICS INCLUDE
Offer Design & Pricing for Events
Conversion Frameworks & Sales Flow
Follow-Up & Post-Event Sales Systems
Scaling Events as a Business Model
Who This Is For
This Summit Was Built for YOU If...
You're a coach, expert, entrepreneur, or business owner with a premium or luxury brand ready to scale through live event experiences
You're ready to stop treating events as a one-time thing and start building them into a repeatable revenue model
You believe in the power of gathering people to grow a business with live event experiences
You host (or want to host) retreats, masterminds, workshops, summits, conferences, or masterclasses to sell your high-ticket offers
You want to learn how to fill the room, design the experience, and convert attendees into paying clients
You want to be in a community of event-driven entrepreneurs who are building real businesses around live experiences
MEET THE EXPERTS
The Summer of Sales Summit Speakers
Nine industry leaders. Nine conversations designed to change how you sell.
The Summer of Sales Summit brings together the sharpest minds in live event strategy, high-ticket sales, and premium brand marketing — each handpicked by Shanna Scott for one reason: they've done it, and they can show you how.
Shanna Scott - Host
Haute DMC
Dekesha Williams
Vizions Consulting
Dr. Shade Adu
Savvy Solutions Consulting
Jim Padilla
Gain the Edge
Shanel Evans
Socially Savvy Consulting
Che Brown
CEO Sales Agency
Amanda Kijek
Amanda Kijek Coaching
Brian K McNeill
Sales Confidence Coaching and Speaking
Myown Holmes
Socially Polished
Patrice Garrison
Successful on Social
Melinda F. Emerson
SmallBizLady Enterprises
...and more to come
THE PROMISE
You'll Walk Away With Information On How To
Every session, speaker, and strategy falls under one mission-critical pillar.
M
Market Your Event
How to position and promote your live experience so the right audience finds you, trusts you, and registers before you ever go live.
D
Design the Experience
How to create an event environment so intentional that attendees feel seen, connected, and ready to invest in what you offer.
G
Generate Leads
How to turn every touchpoint before, during, and after your event into an opportunity to build your pipeline and grow your audience.
S
Sell From the Room
How to close sales from the stage, the room, and the follow-up with frameworks that feel natural and convert at scale.
The 3-Day Experience
Three Days That Will Transform
How You Think About Events
DAY ONE
Intelligent Marketing
Before you can host, you have to fill the room with the right people. Day One is dedicated to the marketing intelligence behind events that sell out with intention, not luck.
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Positioning your event as a must-attend experience
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Attracting and qualifying the right audience before doors open
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Marketing sequences that create demand and fill seats
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Strategic visibility that builds authority and trust
DAY TWO
Sophisticated Experiences
A full room means nothing if the experience is underwhelming. Day Two is about designing events with such precision and sophistication that attendees connect deeply, build trust, and move toward action naturally.
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Experience design that drives emotional engagement
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Mapping the attendee journey from arrival to offer
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Creating immersive moments that build buyer trust
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The environment that makes selling feel effortless
DAY THREE
Mass Sales
This is where it all comes together. Day Three is about the sales systems and strategy that turn your event into a repeatable, scalable revenue engine for your business.
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Offer design and pricing for live event conversion
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Selling from the stage, the room, and the follow-up
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Post-event sales systems that keep revenue flowing
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Building events into a long-term business model
YOUR HOST
Dr. Shanna Scott
Million Dollar Event Strategist
Dr. Shanna Scott has spent her career at the intersection of events, experiences, and ecosystems. As the Founder and CEO of YDYW LLC, she leads an ecosystem that includes Shanna Scott PR & Events, Haute DMC, Event Professional School, and the Event Professional Association.
With extensive research on immersive experiences and buyer behavior and over $12 million in sales generated through live events, Dr. Shanna doesn't teach theory. She teaches what works. Her proprietary frameworks, including the EVENTS Method™ and the Event Enrollment Equilibrium™, have helped entrepreneurs and organizations turn live events into their most profitable business channel.
This summit isn't another talking head event. It's the strategy, the frameworks, and the community you need to turn every live event into a revenue-generating experience.
MORE THAN A SUMMIT
"Built for connection, visibility, and growth among entrepreneurs who believe in the power of gathering people to grow a business with live event experiences."
This isn't just three days of content. This is a gathering of entrepreneurs who are building real businesses around the power of live experiences. You'll leave with more than strategy. You'll leave with a network of people who think the way you think, build the way you build, and believe that events change businesses and lives.
UPGRADE YOUR EXPERIENCE
The Summer of Sales VIP Experience
This summit is complimentary. But if you want to take the experience further, the VIP upgrade gives you everything you need to revisit, implement, and execute.
Full Session Replays
Lifetime access to every session across all three days
Summer of Sales Handbook
A comprehensive guide with frameworks, worksheets, and action plans
Speaker Slide Decks
Download the presentation materials from every session
Exclusive VIP Networking Session
A private session to connect with fellow event-driven entrepreneurs
$97
One-time investment. Unlimited replay access.
YOUR SEAT IS WAITING
Your Events Deserve a
Real Return on Experience
Intelligent Marketing · Sophisticated Experiences · Mass Sales
Three days. Three pillars. One ecosystem that maximizes your ROI and delivers a return on every experience you create.
◆ 3-Day Virtual Summit ◆ July 21, 22 & 23, 2026 ◆ Complimentary Registration
◆ VIP includes full session replays + the Summer of Sales Handbook
Built for Premium and Luxury Brands. Designed for Mass Sales.
See you at the Summit.
Dr. Shanna
© 2026 YDYW LLC. All Rights Reserved.
Summer of Sales Summit™ · shannascott.com